So you tried getting your feet wet in Digital Marketing but got discouraged with what you found. Digital Marketing has changed to broad options that can reach various kinds of audiences depending on your need. But that shouldn’t discourage you from learning and pursuing it for your business.
Here are a few Common Misconceptions about Digital Marketing.
DIGITAL MARKETING IS NOT FOR SMALL COMPANIES
Digital Marketing is perfect for small businesses since it has shown low cost compared to traditional print marketing. Accessible marketing technologies have made buying online traffic a level playing field between big corporations and small businesses.
DIGITAL MARKETING IS SO VAST
Part of this is true but for starters you’ll only need to learn a few marketing channels to start along with hard work and perseverance you’ll get there. For those who find it difficult, especially the beginners, should focus on social media marketing, adopt the A/B testing method to test the competency of the strategy and reach the targeted audience through written and visual content.
I SHOULDN’T GO INTO IT SINCE COMPETITORS HAVE TONS OF RESOURCE
Even though they may have mountains of money to spend on marketing. That doesn’t mean you can’t make a effective campaign, with the right strategy and attitude you can make conversions with a few dollars.
CREATING A WEBSITE IS ENOUGH
The digital marketing space is dynamic and evolving where audiences demand the latest information. Having a static site is not anymore enough to push users to take action or get your business.
Lead Storm Digital Marketing specializes in implementing Digital Marketing strategies focused on small to medium sized businesses.