Have you ever tried doing Facebook Ads on your own?
Heard that it does wonders for businesses?
So, you put in your credit card details and start boosting posts?
Then all you get in return is crickets?
No need to worry. Hopefully by the end of this post we’ll be able to help your ad account get more leads.
Facebook Ads is a very powerful tool in marketing when you know what you’re doing otherwise it would be a huge money sink for your business. Businesses brag how it’s the best marketing platform to get the best ROAS (Return On Ad Spend). One of it’s advantages against that other PPC Platform (Google Adwords) is that Facebook has loads of audience data (more than any other platform out there). With these, Marketers can pinpoint accurate audiences with specific demographics, location, and interest that would fit their ideal customer. With that we go to our first key to Facebook success.
KEY #1 – UNDERSTAND THE FACEBOOK PLATFORM
Understand what can Facebook do and not do for you. People like to debate which PPC platform is usually better but I say that Adwords and Facebook are two very different platforms that could fit some businesses better than the other. In some cases some businesses should use them together to get better results. The difference between the two is huge. Google Adwords mostly seeks a demand from users and serves them an ad, people click, then people buy. On the other hand Facebook creates demand from users that are more likely be interested on your product/service.
KEY #2 – KNOW YOUR AUDIENCE
A lot of factors are dependent on your customer base. Like the message that you want them to read, or the image that you want them to see, or the video you want them to watch. You could start with the basic demographic of your ideal customer. What age bracket do they belong to? Does your business lean more to one gender that the other? Do you attract people in a specific area more? These are some of the basic questions that you should answer before heading off to making your first ad.
KEY #3 – DESIGN YOUR FUNNEL
Facebook consumer journey is not exactly like Adwords. Google Adwords serves your ad to people who are actively looking for your product of service, which is pretty direct. In Facebook though, you can say it can be quite a journey.
This is the typical model of a consumer journey before they decide to take action, purchase, or convert to a customer.
- Awareness – At this stage audiences have never heard of your business. Here you introduce yourself or offer something for them to take notice.
- Interest – Here they are showing signs of interest. They are already considering in taking part of your business.
- Decision – They are seeking validation for their decision and would require a little more nudge to put them in the final stage.
- Action – Here is where your audience converts to a paying customer.
Knowing which part of your funnel is your audience at will help in deciding the type of ad will you serve to them, the message you want to say, and the offer you’re willing to give to help them move to the next stage of the sales funnel.
KEY #4 – EXPAND AND OPTIMIZE YOUR AD ACCOUNT
Once you’ve proven that your campaigns are profitable, it’s time to make to they keep doing so. This can be achieved through more audience research and optimization. Facebook has a built in tool named Audience Insights. You can use this tool to look at various audience data you’ve gathered. Whether they’re people who’ve liked your page, people who’ve engaged with your post, or people who’ve recently converted. You can use Audience Insights to get to know them more. You can gather various data such as demographics, geographic location, interests, etc. You’ll use data gathered from them to create new audiences that would hopefully convert more than the previous one.
That’s all for now. I’ll keep you posted when we have more tips for your business.
Lead Storm Digital Marketing specializes in implementing Digital Marketing strategies focused on small to medium sized businesses.